Consulting & Communication:
Writing for consumers
Writing for professionals
Website Strategy & Development:
Lynn Roblin has been involved in website consulting since 1997 for clients including: Dietitians of Canada, National Institute of Nutrition, Chronic Disease Prevention Alliance of Canada, Canadian Health Network, Health Canada, Egg Farmers of Canada, Kellogg’s, and Becel Heart Health websites.
Make Nutrition Come Alive – It’s All About You was a highly interactive web site designed for Dietitians of Canada 1998 nutrition month campaign. It won a GOLD RSVP Award from the Canadian Direct Marketing Association in November 1998 and Yahoo Canada’s Pick of the Week for the week of March 6, 1998. Lynn was project manager and copywriter while working with Interactive Marketing Concepts.
Lynn worked on many projects for Dietitians of Canada with MarketLink Solutions a company specializing in website development and improving performance through strategy and technology. Projects included Healthy Start for Life a program aimed at promoting healthy eating and active living in preschoolers, Dietetics at Work a professional online course, and two fun interactive sites Let’s Make a Meal and One Day @ a Time.
Website projects for Dietitians of Canada have included eaTracker, a tool that tracked daily food and activity choices and compared them to current recommendations, Recipe Analyzer was a tool to analyze and modify recipes, and eatwise, a website that provided nutrient data on commercial foods.